Before getting started with importing those hundred or even thousands of photos into Adobe Lightroom, you need to create a Metadata preset that establishes your identity and copyright onto all of those photos.
Why would you want to do this? To mitigate the likelihood of some internet thief stealing your images and using them without your permission. Obviously this will not stop anyone from using your images, but this information can help prove ill intent later on if you ever need to take legal action.
Embedding your Copyright Metadata is also ideal if you ever want someone to contact you if they do decide to make you an offer for your photo. Most publishers and agencies are smart enough to look for this information so it’s crucial to include it any and everywhere you can.
Thinking a watermarked copyright is sufficient? Absolutely not. Those can be cloned out / cropped out and otherwise removed with ease. Metadata in your images can be traced. So before even thinking of watermarking your images, consider embedding the proper Metadata in your images first.
The following is the extremely simple process of creating a Metadata Preset so anytime you import your photoshoot into Lightroom, your preset autofills the data into the image for you. Set it and forget it!
After importing my images, this is how the data looks in the sample image I uploaded. Once exported, this is embedded into your image for good. Keep reading…
In the top menu of Lightroom, you will see Metadata. Select this, and then select “Edit Metadata Presets…”
Once you select this you will see a window that has a number of different options. Right now we are going to keep things simple and focus on the IPTC Copyright section as well as the IPTC Creator section.
You will see what I have done here is pretty basic, but it without a doubt establishes my identity as the copyright holder of the digital image. Under Right Usage Terms, I have the following listed:
This image is the property of Nicholas B. Putz and protected under US and International copyright laws. Copying, duplicating, saving as a digital file, printing, publishing in form of media including web, manipulating, transmitting or reproducing without the prior written permission ofNicholas B. Putz is strictly forbidden and would constitute a breach of copyright.
Please feel free to use this, and just replace my name with your own.
Once you have completed filling out all of the information you feel is necessary, select the drop-down that says “Custom” and select “Save as New Preset”.
When you select File and Import Photos & Video and you select all of the images you want imported, you will see to the right of the screenshot below the Metadata Preset dropdown under “Apply During Import”. Select your preset that you saved, hit import, and you are all set!
I hope this helped you out. I’d be curious to hear your thoughts. Hit me up on Twitter @nickmke or comment below to continue the conversation.